Episode 26

To Helika and Back: Navigating the Depths of Web3 Gaming Analytics with Anton Umnov

In this episode of The Web3 Gamer, we spotlight Anton Umnov, the Co-Founder & CEO of Helika, known as the premier data analytics and marketing platform for both traditional and Web3 gaming studios.

Under Anton's leadership, Helika has become an indispensable partner for gaming studios, enhancing user acquisition, marketing, and game management through innovative analytics and insights. Prior to Helika, Anton honed his expertise as VP of Data & Insights at Drop, a fintech company, and as Analytics Lead at Nielsen, a global leader in analytics. With over 15 years of experience in data product development across fintech, crypto, and tech sectors, Anton has a proven track record of driving growth and optimizing product offerings.

Helika distinguishes itself by providing comprehensive, actionable insights rather than just raw data, enabling studios to make smarter, data-driven decisions that improve game engagement, monetization, and retention. Unlike other analytics platforms that may focus narrowly on specific sectors, Helika offers a suite of integrated tools that support live game operations and in-game tuning to foster higher engagement and retention.

Anton's vision for Helika includes not only advanced tools that offer deep funnel attribution and insights across multiple blockchains but also a commitment to integrating deeply into clients’ operational strategies. This approach allows clients to see the immediate ROI of their strategies and understand which marketing channels perform best.

Links to Helika's Socials:

Stay tuned for more episodes exploring the latest in Web3 Gaming. Let's dive into the future together! 🎮

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About the Podcast

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The Web3 Gamer
Crypto, Blockchain, Technology, Web3, Gaming, Video Games

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Matthew Simone

Matthew Simone is a passionate outdoorsman, crypto enthusiast, and lifelong gamer. His love for the great outdoors is only matched by his enthusiasm for the digital world. An avid hiker, Matthew finds tranquility and inspiration in nature's grandeur, often using these moments of solitude to contemplate the deeper meaning of life.

Matthew's journey into the world of cryptocurrencies began in 2017, during the significant boom of Bitcoin. Since then, he has immersed himself in the crypto space, staying abreast of the latest developments and trends. His understanding of the market dynamics, blockchain technology, and the potential of decentralized finance has grown exponentially over the years.

Gaming has been a constant in Matthew's life. From his early days playing on his N64 to now exploring the expansive universes of modern MMORPGs, his love for gaming has only deepened. He sees parallels between the gaming and crypto worlds, with both offering vast, unexplored frontiers.

Matthew Simone is a unique blend of an adventurer and a digital pioneer. His passion for the outdoors, crypto, and gaming makes him a fascinating individual, always ready to explore new trails, whether they're in the wilderness or the digital world.

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