Episode 55

#53 - Marketing Web3 Gaming Without the Hype — Immutable’s Andrew Sorokovsky on Building Trust and Community at Scale

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🎙️ New Podcast Episode: Transforming Gaming – A Conversation with Andrew Sorokovsky, VP of Global Business Development at Immutable

In this episode, I sit down with Andrew Sorokovsky, a seasoned leader at the forefront of the blockchain gaming revolution. As VP of Global Business Development at Immutable, Andrew has been instrumental in securing the company’s dominance in the space, boasting over 60% market share in the rapidly evolving Web3 gaming industry.

Andrew's story is one of bridging worlds—before joining Immutable, he sharpened his skills at global powerhouses like Uber and Hootsuite, learning the art of scaling platforms, building international teams, and driving meaningful adoption. Today, he leads a global business development team of 20+ professionals across Americas, APAC, and EMEA, uniting traditional gaming with the power of blockchain to bring digital ownership and new economic models to mainstream audiences.

In this episode, we dive into:

🔹 How is Immutable shaping the future of gaming?

Andrew shares how Immutable is positioning itself as the infrastructure backbone for blockchain-integrated games and why major studios are adopting their solutions.

🔹 What does it take to scale a Web3 sales and BD team globally?

Andrew walks us through how he built Immutable's market-leading sales team, navigating cultural, technical, and strategic challenges while driving massive growth.

🔹 What lessons from Uber and Hootsuite translate into Web3?

We explore how Andrew’s experience in hyper-growth environments taught him to balance agility, structure, and customer obsession—critical for winning in blockchain gaming.

🔹 How does Immutable balance innovation with mainstream adoption?

Andrew shares how the team is working to make blockchain invisible to players while unlocking real value through true digital ownership and sustainable game economies.

🔹 Where is blockchain gaming headed next?

We discuss the evolution of player expectations, the role of interoperability, and the challenges ahead for the Web3 gaming space as it races toward mass adoption.

With his background spanning both traditional and blockchain industries, Andrew offers a rare, inside look at how Web3 is not just disrupting, but partnering with traditional gaming to redefine what’s possible.

📢 Tune in now to hear Andrew’s insights on leadership, innovation, and the next frontier of gaming.

Links to Immutable:

Stay tuned for more episodes as we continue our deep dive into the latest trends and innovations in Web3 gaming. The future is now—let's jump in together! 🎮

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About the Podcast

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The Web3 Gamer
Crypto, Blockchain, Technology, Web3, Gaming, Video Games

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Matthew Simone

Matthew Simone is a passionate outdoorsman, crypto enthusiast, and lifelong gamer. His love for the great outdoors is only matched by his enthusiasm for the digital world. An avid hiker, Matthew finds tranquility and inspiration in nature's grandeur, often using these moments of solitude to contemplate the deeper meaning of life.

Matthew's journey into the world of cryptocurrencies began in 2017, during the significant boom of Bitcoin. Since then, he has immersed himself in the crypto space, staying abreast of the latest developments and trends. His understanding of the market dynamics, blockchain technology, and the potential of decentralized finance has grown exponentially over the years.

Gaming has been a constant in Matthew's life. From his early days playing on his N64 to now exploring the expansive universes of modern MMORPGs, his love for gaming has only deepened. He sees parallels between the gaming and crypto worlds, with both offering vast, unexplored frontiers.

Matthew Simone is a unique blend of an adventurer and a digital pioneer. His passion for the outdoors, crypto, and gaming makes him a fascinating individual, always ready to explore new trails, whether they're in the wilderness or the digital world.

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